Our Story

BuyPermanentMakeup.com & Punto Brillante brands are created by the Cabrera Cardona Family in 1998.

Dr. Cardona is the soul and engine behind our Company; she is the leader of a great team of professionals dedicated to bringing the best training, services, and permanent makeup products for SofTap professionals, distributors, and customers in the United States and abroad.


Our Mission

What is SofTap? SofTap® Permanent Cosmetics is the brand name and trademark for SofTap® Inc., The permanent makeup supplier company offering the highest quality education, hypoallergenic pigments, and 100% disposable SofTap® hand tools to permanent cosmetic professionals. 

SofTap® Products are the #1 choice of hand method professionals with every hand method technique!The next generation of microblading has been developed by SofTap, to continue providing professionals with the best disposable hand tools available. With GenuLine® Needles, professionals can apply high definition hair strokes with a gentle touch

Our mission

Our Achievements






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