1. High Reputation!
Reputation is achieved when you have a recognition in your niche market. How is it achieved? When you are recommended by your own clients, when they speak for you, when they refer you to their entire network of friends and family and when you have a client who wants one and another procedure with you and then comes 2 years later for her touch up, when your clients travel from afar…. at that time you have a good reputation.
This recognition allows you to charge what you want and your customers will pay you, because at that time, for them what they have to pay for the procedure, is secondary; For your clients the most important thing is that YOU are the one who makes their eyebrows, eyeliners or lips. Out of one person, I've come to have more than 50 direct and indirect referrals.